The Background: US plastic consumption has tripled since the 1980s. Average annual consumption is 92.3 tons out of which 80.5 tons become waste products. Plastic makes up 12% of US Solid Waste

The Product: iBlueTriton, formerly Nestle Waters, leads the United States in bottled water production, In 2022, over 15 billion gallons of bottled water were consumed in the US, giving BlueTriton a unique opportunity to lead the way for a sustainable planet by rethinking recycling.

The Insight:  Our campaign will targets the demographic known as the “moveable middle". A group of people who believe in environmental sustainability and may sometime recycle but find diligent recycling too time consuming. This group typically lives in an urban dense area that has access to a recycling infrastructure. We have analyzes this groups quantitive and qualitative data to produce our recommendations